november 13, 2023 - Activision
Call of Duty Celebrates its 20th Anniversary with an Unprecedented Collaboration with CHARLY for Liga MX 2024
Call of Duty Celebrates its 20th Anniversary with an Unprecedented Collaboration with CHARLY for Liga MX 2024
Get ready to drop on the soccer field with an epic collaboration! Call of Duty® joins forces with the renowned Mexican brand CHARLY, to launch an unprecedented collection of uniforms inspired by different Call of Duty games and characters, which will be worn by six First Division teams —sponsored by this sports brand— during the 2024 Liga MX Closing Tournament. This high-caliber partnership will commemorate Call of Duty's 20th anniversary by celebrating soccer and video game lovers alike.
The collaboration will offer fans a unique opportunity to express their loyalty to both their favorite teams and the Call of Duty legacy in the form of a collection of ‘fan wear’ apparel, which includes streetwear clothing, soccer and casual footwear, as well as the official jerseys of the six First Division Liga MX clubs sponsored by CHARLY: Club Tijuana Xoloitzcuintles de Caliente, Santos Laguna, Club León, Club Pachuca, Querétaro Fútbol Club and Atlas Fútbol Club.
"We are celebrating the 20th anniversary of Call of Duty with a collaboration that is a reflection of the love for the franchise, and the passion of our community. Call of Duty pushes to deliver breakthrough experiences to amaze our players in unique ways, and we couldn't be more excited for fans to show their passion for Call of Duty and soccer alike” said Rafael Tello, Sr. Director, Regional Lead, LatAm.
"This collaboration with CHARLY is a celebration of the franchise, with every piece of the collection taking the fans into account, regardless of the moment when their love for Call of Duty began," said Rodrigo Perez, Director of Product Management for Call of Duty Latin America.
“When we create an alliance, we always prioritize the interests of our fans and by doing in-depth research through our digital ecosystems, we learned that our soccer audience loves video games and that in Mexico the shooter genre is a fan favorite, leading the market with 45% above sports, strategy and others.” Commented Jesús Salazar, Sports Marketing Manager at CHARLY.
Each piece of this collection has a unique identity inspired by Call of Duty; but specifically for the official jerseys of the Liga MX clubs, special considerations were taken to celebrate the most iconic aspects of the franchise, while paying tribute to the identity of each club:
MUT CHRLY CoD 02425
3799x5699, 16MB
MUT CHRLY CoD 03084
4000x6000, 19MB
MUT CHRLY CoD 00392
6000x4000, 16MB
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