IBM and Wimbledon Serve Up Enriched Fan Experience for 2012

A vibrant new digital environment will greet tennis fans at this year’s Wimbledon, as the All England Club and IBM (NYSE: IBM) today announced the launch of the all new Championships’ website, www.wimbledon.com. wimbledon.com has been completely re-designed to reflect the heritage and appeal of the event, as well as to offer the tournament’s anticipated 16 million unique website visitors a more creative and immersive experience through improved content, more powerful imagery and intuitive navigation process. Built on IBM’s SmartCloud infrastructure to meet surges in demand, the website integrates a new online broadcast channel, Live @ Wimbledon alongside the interactive analytics enabled IBM SlamTracker scoreboard, providing a one stop shop for fans wanting to interact with The Championships.