Nissan and Vyclone create world's first crowd-sourced recing lap

LE MANS, France, Wednesday, 20 June, 2012: Nissan, partnering with Vyclone, has created the world's first crowd-sourced motor racing lap, following its extensive involvement in the Le Mans 24 Hours last weekend (June 16/17). Thirty volunteers, including some sourced through Nissan's Sports Cars Facebook page, armed themselves with iPhones, iPads and other video phones to help Nissan chart the first ever racing lap of the radical Nissan DeltaWing, with most of the participants using a new app from social video company, Vyclone, to film and upload their clips. Sixteen final video clips, shot from eight different locations around the vast, 8.5-mile La Sarthe circuit, were consolidated by Nissan's social media team supported by Vyclone to show the first lap of the Nissan DeltaWing's, the most ground-breaking motorsport concept for a generation, which itself initiated huge social media engagement during the famous French endurance race. David Parkinson, General Manager of Social & Digital Engagement, Nissan in Europe, said: "Nissan put a huge amount behind its Le Mans campaign this year, more so than ever before. Nissan's Le Mans was all about innovation, new technology and bringing to life the excitement and passion of the race for the fans.