Lancia Voyager and ViaMichelin: emotion in motion, emotion to share

The partnership between Lancia and ViaMichelin – leaders in digital mobility services – has given rise to “Moving Emotions”, the first online configurator for leisure time travel experiences. The initiative stars the new Lancia Voyager, the benchmark of the large minivan segment and the utmost expression of the space shared between emotion and travel experience. Accessible at www.lanciavoyagermovingemotions.it, the “Moving Emotions” configurator allows you to organise your weekend in just four steps. Simply answer the questions “where”, “when”, “who with” and “what”, which fine-tune the search to the actual requirements of the user and his/her travel companions. Specifically, the user selects the departure point, chooses a date, specifies the number of travelling companions and the preferred type, choosing between ‘sport and nature’, ‘art and culture’ and ‘food and tradition’.