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march 04, 2013 - Sony
Sony Mobile launches new global Xperia marketing campaign
Sony Mobile Communications (“Sony Mobile”) has revealed its most ambitious marketing campaign yet for its Xperia smartphones with a significant global marketing investment.
The integrated campaign, which will be deployed globally in over 20 markets across TV, print, digital, out-of-home and retail from March 2013, highlights the best of Sony’s innovative technologies as found in its new premium Xperia Z smartphone. In a creative execution that features a selection of Sony’s much-loved products from the past, the campaign reflects the unique consumer experiences that only Sony can deliver as it looks back at iconic moments in history and showcases Sony’s technologies available today...
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