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june 25, 2013 - Meta
The 2013 NBA Finals on Facebook
Miami didn’t just burn it up on the hardwood. LeBron James and his teammates were also a scorcher on Facebook, where adoring Heat fans brought their team the biggest buzz during the 2013 #NBAFinals. People were watching the games and talking to their friends in real time throughout the entire championship series.
With more than 125 million Facebook interactions – posts, comments and likes – heading into Thursday night, rapt engagement was the name of the game for professional basketball’s Big Dance. Fans, players, celebrities and NBA legends all joined the conversation, engaging with friends about their favorite (and least favorite) plays, sharing photos, and connecting on Facebook about memorable moments.
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