The FIAT Brand Travels West for This Summer’s 2014 Open Road Challenge

The FIAT brand will once again partner with one of Instagram’s first and most-active creator communities, #JJ,to commission its founder and a top photographer to embark on a photo-documented open-road adventure in the new Fiat 500L.

The road trip will begin June 18, 2014, in Seattle and will make stops in Portland, San Francisco and finally Los Angeles on June 23, 2014.

Prior to the beginning of the road trip, #JJ hosted a Photo Essay Challenge and selected Jessica Marie Abt from Minneapolis, Minn., as the winner.

As her prize, Jessica will attend the road trip and will serve as the guest editor for @FIATUSA on Instagram, capturing the experience for fans at home to follow along.

(more infos downloading the press release)