Press release
53KB
december 22, 2014 - Kia
NBA All-Star Blake Griffin stars as a Wild West Lawman, a Gladiator and a Fighter pilot in new ad campaign for KIA’s bestselling OPTIMA SEDAN
“Showdown” is First in a Series of 60and 30Second Ads Debuting on Network and Cable and Can Be Viewed Today Here.
- Series of spots titled “Blake Griffin in, The Optima” set to run throughout the 20142015
NBA season.
- Multiplatform campaign includes online, television and social media elements.
NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia’s bestselling Optima midsize sedan. Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several bigbudget action movies set in the Old West, ancient Rome and an aircraft carrier in the series of three 60and 30second spots. Much to the concern of his directors, Griffin begins improvising and replaces his scripted mode of transport – be it horse, chariot or fighter jet – arriving instead in the Kia Optima, and making each movie better if he does so say himself. The first spot, “Showdown,” begins airing online today and on television on Christmas day during NBA programming with the others debuting throughout the NBA season...
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