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gennaio 28, 2016 - Hyundai

Hyundai gears up for Super Bowl 50 in San Francisco

Comunicato Stampa disponibile solo in lingua originale. 

In its first year as an official NFL® sponsor, #hyundai is taking over the #sanfrancisco Bay Area for nine days of Super Bowl activity aimed at creating an unforgettable experience for all fans. With three key components to its on-site activities, and more than 400 #hyundai vehicles on the ground, starting January 30, #hyundai is lacing up its cleats early and getting #nfl fans warmed up for the biggest game of the year, Super Bowl 50.

“With our on-site Super Bowl activations, we want to give fans the opportunity to connect with #hyundai and the #nfl with a completely unique and immersive experience,” said Dean Evans, chief marketing officer, #hyundai Motor America. “We know fans look forward to the Super Bowl for months, and we’ve created three different experiences throughout the Bay Area. Fans can soak in all that #hyundai and the #nfl have to offer, over multiple days, to help make their experience better.”

On January 30, #hyundai will officially open its activation areas at two events in the Bay: the #nfl Experience driven by #hyundai and Super Bowl City. #hyundai is the title sponsor of the #nfl Experience, a ticketed #event taking over all three buildings of the Moscone Convention Center, in #sanfrancisco. Hyundai’s booth at the #event will feature must-see activations, such as autograph signings, a virtual photo op where fans can have their picture taken with their favorite #nfl legend, a legends museum, and vehicle displays. Additional activities at the #nfl Experience include a Super Bowl Rings Exhibit, a clinic run by current and former #nfl players, and an #nfl Shop where fans can pick up memorabilia to support their favorite team. Tickets start at $35, and the #event will run for nine days including Super Bowl Sunday.

Also opening on January 30 will be Super Bowl City, located at Justin Herman Plaza, in #sanfrancisco. The free #event is open to the public and will feature music, entertainment, and sponsorship activations. Hyundai’s on-site activities will include interactive vehicle displays highlighting the Tucson Fuel Cell and the all-new Sonata Plug-in Hybrid; a human-powered selfie station where guests can walk, dance, or run in place to generate enough power to take a selfie; and a recharge lounge where guests can recharge their cell phones and bodies away from the madness of Super Bowl 50.

Guests can register for both the #nfl Experience and Super Bowl City with the NFL’s “Fan Mobile Pass” single sign-on system. The mobile pass serves as users’ credentials for on-site activities, and fans will be prompted with #hyundai brand questions and whether they would like to be contacted by a #hyundai dealer.

On the day of The Big Game, #hyundai will open its activation at GameDay Fan Plaza, a must-visit destination for fans searching for the ultimate Super Bowl tailgating experience. The on-site activation will feature vehicle displays and an “Epic Catch” photo opportunity where fans will get a chance to live out their dreams of making a Super Bowl–winning touchdown catch.

Advantage International will be managing the three activations on behalf of #hyundai.

To keep up with all of Hyundai’s Super Bowl–related activities, including four game day advertisements, please visitHyundaiNews.com.