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gennaio 25, 2017 - BMW

BMW Projection Mapping. Innovative storytelling showcases luxury and engineering perfection of BMW 7 Series

Comunicato Stampa disponibile solo in lingua originale. 

In an elaborately-staged display using aesthetic lighting installations and innovative storytelling, #bmw brings to life the development process and engineering expertise behind the new #bmw 7 Series Sedan. The installation will be on show at #bmw Welt in Munich, the #bmw Brand Stores in Paris and Brussels and the #bmw Driving Centre in Seoul. In this way, the #bmw brand is combining art and technology in a unique installation that sets a new standard for customer experience.

With its aesthetic design, dynamic performance and elegance, the latest generation of the #bmw 7 Series Sedan sets a new benchmark in the luxury class – not only with its inimitable styling, but also its innovation leadership. As the flagship of the #bmw brand, the #bmw 7 Series incorporates a wide range of new technologies, including Carbon Core body structure, gesture control and #bmw Laserlight.

Based on the modern understanding of luxury and precision engineering embodied in the #bmw 7 Series Sedan, #bmw Experiential Marketing developed a completely new storytelling approach.

The aim of experiential marketing is to use innovative approaches and the latest technology to bring the essence of the #bmw brand to life. The newest “BMW Projection Mapping” installation uses highly advanced projection methods to visualise the design process for the #bmw 7 Series Sedan. Powerful projectors map perfectly-sized images onto a series model. From the first line drawing with the distinctive lines of the side profile, to clay model to 3D drawing, in the space of two minutes, visitors are able to follow the evolution of the #bmw 7 Series – from idea to finished flagship. An additional screen provides further background information on the respective work phases.