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Sportiness "brand gene" meets service expertise
Exceptionally sporty vehicles will be the stars of the show on the #mercedesbenz #classic stand at this year's Techno Classica: a total of eleven vehicles spanning over 110 years of the brand's history illustrate that sportiness has been in the Mercedes genes from the start. The exhibits range from the 40 hp Mercedes-Simplex from 1903 to the brand-new Mercedes-AMG GT C Roadster Edition 50. Services and spare parts for #classic vehicles are another thematic focal point. Here the brand with the star will be showcasing the full range of its service expertise. There will also be six ALL TIME STARS to see from the vehicle trading arm of #mercedesbenz #classic. These include a 300 SL Roadster from 1960, which was factory-restored at #mercedesbenz #classic. The #mercedesbenz brand clubs will also be strongly represented at the show. The specialist Techno Classica trade fair takes place in #essen, Germany, from 5 to 9 April 2017.
Stuttgart. From the birth of the modern motor car in motorsport to the high art of refined sportiness: #mercedesbenz #classic will be telling this story at Techno Classica 2017 in #essen under the banner "Sportiness is in our genes". Taking centre stage on the stand, which covers just under 3600 square metres of space, are ten vehicles from the company's own collection along with the latest Mercedes-AMG GT C Roadster Edition 50.
The oldest vehicle being exhibited is the 40 hp Mercedes-Simplex, which dates from 1903. This model represents the first modern car and in its day dominated the prestigious racing scene on the French Riviera around Nice. Other exhibits include pioneering symbols of the compressor age – for example, the #mercedesbenz model S (W 06) or the 540 K Streamliner (W 29) – and exceptionally sporty #mercedesbenz models from the post-war period. Alongside exclusive production vehicles, the 300 SLR (W 196 S) known as the Uhlenhaut Coupé will also be on show. The coupé is the enclosed variant of the tremendously successful 300 SLR sports racer from the 1955 season and marks the pinnacle of Mercedes-Benz's domination of motorsport from the 1930s into the 1950s. Only two of them were ever built. Both are part of the company's own vehicle collection and are now regarded as probably the most valuable motor vehicles in the world.
The youngest representatives in this portrait gallery of the brand's sporting history are three vehicles bearing the acronym AMG in their names. Mercedes-AMG, the performance brand of #mercedesbenz, is celebrating its 50th anniversary in 2017. To celebrate this momentous occasion there will be four special vehicles on the #classic stand. The most recent example is the brand-new Mercedes-AMG GT C Roadster Edition 50 (C 190).
More information on the press release
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