Cookie Consent by Free Privacy Policy website McLaren Senna makes German debut at gamescom to showcase its cover star status on Microsoft's Xbox Open-World, Racing Game "Forza Horizon 4"
agosto 23, 2018 - Mclaren

McLaren Senna makes German debut at gamescom to showcase its cover star status on Microsoft's Xbox Open-World, Racing Game "Forza Horizon 4"

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  • McLaren Senna graces the cover of “Forza Horizon 4” as part of the long-established relationship with Microsoft’s Turn 10 Studios and Playground Games on the iconic Forza #racing franchise
  • Germany’s debut of McLaren’s latest Ultimate Series supercar at Microsoft’s #xbox booth at gamescom fair in Cologne
  • Gamers can experience the #mclarensenna in a shared open-world, with dynamic seasons in beautiful Britain – all in spectacular 4K and HDR
  • Gamers can drive the #mclarensenna in “Forza Horizon 4” at home when it releases worldwide on October 2

British sportscar and supercar maker #mclaren Automotive’s latest Ultimate Series supercar – the stunning 800PS #mclarensenna – will soon be accessible to a new audience, one that will be able to experience the thrill of getting behind the wheel as part of McLaren’s latest collaboration with Microsoft’s Forza #racing franchise in the highly anticipated “Forza Horizon 4.”

Following its North American debut in June this year, the cover star of the latest entry in the award-winning Forza Horizon series, the #mclarensenna will make its German debut at gamescom in Cologne, Germany on August 21 – starring as the centrepiece of Microsoft’s #xbox booth where fans will get their first chance to try the #mclarensenna in “Forza Horizon 4” before its official launch on October 2.

This latest partnership between the British luxury carmaker and #microsoft follows a rich history of collaboration where #mclaren cars have been featured extensively throughout the Forza catalogue, including the #mclaren P1TM which debuted on stage at E3 2013 and was the cover star of “Forza Motorsport 5.”

“We are delighted to be working so closely with #microsoft on the Forza #racing franchise. Videogames are now so realistic and our relationship together has been a powerful tool both to grow brand awareness and show what makes #mclaren cars so special,” said Jolyon Nash, Executive Director of Global Sales & Marketing for #mclaren #automotive.

“Few people will ever get the chance to pilot the #mclarensenna and now a whole new audience can experience the thrill of driving the ultimate track car on the roads of Britain”, said Alan Hartman, Studio Head, Forza #racing Franchise. “We are proud of our long-term partnership with #mclaren #automotive, with whom we have a rich history, and look forward to creating even more ground-breaking moments and experiences together. We will continue to share our common passion for delivering #automotive entertainment to both gaming and driving enthusiasts alike.

The #mclarensenna – named after legendary Formula 1 driver Ayrton Senna who won all three of his World Championships at the wheel of a #mclaren – is the most extreme road car the company has ever built. Designed to be the most responsive and engaging car in the portfolio, it delivers the purest connection between driver and car and is limited to just 500 examples worldwide, all of which have already been sold at a list price of £750,000 (U.K.).

Delivering a massive 800PS from its mid-mounted 4.0-liter twin-turbo V8, the #mclarensenna is also the lightest #mclaren since the legendary F1 and can reach 200 km/h in just 6.8 seconds and 300 km/h in 17.5 seconds, whilst delivering massive downforce totaling some 800kg by employing its active front and rear aerodynamic devices.

In “Forza Horizon 4” – the highly anticipated follow-up to 2016’s breakout hit “Forza Horizon 3” – players can get behind the wheel of the #mclarensenna in a shared open-world experience that features dynamic seasons in stunning native 4K and HDR.

The game will launch worldwide on October 2, 2018 on the #xbox One family of devices, Windows 10 PCs and #xbox Game Pass. “Forza Horizon 4” features open-world driving among historic British locations in #mclaren Automotive’s home market, together with more choice and customisation than ever before. The collaboration between #mclaren #automotive and #microsoft will continue throughout the year as the highly anticipated title release date fast approaches.

For more information on the award-winning range of #mclaren sportscars and supercars, visit: http://cars.mclaren.com/.

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