Press release
228KB
settembre 06, 2019 - Miele
Strong IFA performance by Miele's first rechargeable handstick
Comunicato Stampa disponibile solo in lingua originale.
Triflex HX1 is the most versatile product on the market
Laundry care: Faster, more ecological and with AddLoad
Generation 7000 built-in appliances even smarter
At today's IFA press conference, #miele unveiled its first rechargeable handstick vacuum cleaner. The flexibility of the Triflex with its 3-in-1 concept, patents pending, was graphically presented on stage by Executive Director and Co-Proprietor Dr. Markus #miele. Further highlights presented by Dr. Reinhard Zinkann, likewise Executive Director and Co-Proprietor, included washing machines and tumble dryers which go about their work faster and in a more environmentally friendly way, are intelligently networked and allow items of laundry to be added almost through to the end of a programme. A preview of the campaign due to flank the launch of Generation 7000 built-in appliances was provided by Dr. Axel Kniehl, Executive Director Marketing and Sales.
Rechargeable vacuum cleaners are characterised by simple and convenient work and are already on a par with traditional canister vacuum cleaners on account of their good suction performance. The first #miele unit in this segment gives pride of place to versatility. 'With the Triflex, we are convinced that we have the most versatile rechargeable handstick currently available on the market. A true #miele product, developed and manufactured at our Bielefeld plant', claimed Markus #miele at the press conference, and demonstrated how the unit can be converted in just a few simple steps to cater for all requirements around the home. Further special features: The battery can be recharged either at the wall bracket or externally. Cleaning times can be doubled using a spare rechargeable battery.
Reinhard Zinkann invited journalists to join him on a brief tour of the new laundry-care range, with its new technology and new colours. He underlined the increased speed the new models afford. '49 minutes for standard A-rated wash performance – that is a new milestone'. On the dryers, too, cycle times have been reduced by a total of 20 minutes, thanks to the use of a new, more environmentally friendly FC-free coolant. And #miele has improved the function allowing items to be added to a programme once started. This, technically, has always been possible, but it is now feasible to add individual items via the machine door until shortly before the programme ends. With respect to connectivity, Wash2Dry is a new function where machines communicate with each other via WiFi, allowing the dryer to select the most suitable drying programme on the basis of the wash cycle.
Intelligent technology behind the scenes makes use of Generation 7000 simpler than ever before. The new CookAssist application for instance helps with cooking a perfect steak. The BaristaAssistant, allowing coffee connoisseurs to create their favourite espresso, will also be on show.
Miele will underline the uniqueness of its Generation 7000 with the new #LifeBeyondOrdinary brand campaign as previewed by Axel Kniehl. The protagonists in this campaign will be three chefs de cuisine and an artist. The imagery is emotion-laden and fantastical, pursuing the objective of consolidating Miele's claim to be the leading kitchen experience brand.
2019-083 01
6581x4388, 2MB
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