Press release
448KB
aprile 14, 2020 - Sony
Sony celebrates success at 2020 TIPA Awards including the highly anticipated “Best Photo Innovation” award
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Sony is proud to announce that the highly renowned Technical Image Press Association has once again recognised Sony’s innovation and performance in the digital imaging industry, with a total of four TIPA awards. These include the much anticipated “Best Photo Innovation” for Real-time Tracking Technology, which features in many models across the digital imaging range.
BEST PHOTO INNOVATION: Real-time Tracking Technology
Sony’s Real-Time Tracking takes Auto Focus technology to new level. Once the photographer indicates the subject, with a half-press on the shutter release, the system tracks it regardless of where it moves within the frame. Thanks to the Real-time Eye AF (for humans and animals[i]), the camera will automatically pick up the eye of your subject when it’s visible in the frame. The system uses AI and “learned” subject information, including colour, brightness, distance and even facial and eye patterns to maintain focus, allowing seamless and true AF lock-on. It’s a remarkable system that changes the game when it comes to the speed and accuracy of AF technology.
BEST FULL FRAME PROFESSIONAL CAMERA: Alpha 7R IV
Sony’s α7R IV has a 35mm full-frame 61.0MP[ii] back-illuminated CMOS image sensor that rivals medium format camera output in a more compact form factor, plus the camera’s 4 or 16 shot high-resolution Pixel Shift Multi Shooting[iii] modes can yield an amazing 240.8MP file size. Pleasingly, the super-high res functionality does not come at the expense of still or video image capabilities; which include 10 fps[iv] burst rates and 4K video at full sensor width. Plus, the A7R IV also incorporates Sony’s Real-time Tracking system[v] and dual slots for high-speed UHS-II cards.
BEST APS-C CAMERA EXPERT: Alpha 6600
Sony’s α6600 is ideal for photographers who desire a compact “walkaround” with exciting versatility and creative features for both still and video work. It’s also a great solution for content creators with 4K recording[vi] and IBIS system stabilisation. The camera can shoot at up to 11 fps and comes with a large capacity “Z” battery, that gives the best battery life in this class[vii], and also includes new and impressive technology from #sony such as: Real-time Tracking[viii] and the Real-time Eye AF, which seamlessly transitions from subject tracking to face detection and even eye detection.
BEST EXPERT COMPACT CAMERA: RX100 VII
The RX100 VII has definite appeal to those seeking a pocket sized integrallens camerathat incorporates a full range of imaging options rivalling professional cameras. It supports optical image stabilisation and an amazing 20fps[ix] continuous shooting burst rate. The numerous scene and drive modes offered, plus 4K video with Super Slow Motion video[x] up to 1000 fps, also makes it an excellent video companion as well. 1.0-type stacked 20.1MP[xi] Exmor RS™ CMOS image sensor with DRAM chip creates a super-speed data highway.
A7RIV CMOS xx mount image
8373x6268, 26MB
A7RIV front
4950x3801, 8MB
A7RIV leftside
4104x5412, 7MB
A7RIV rear
6167x4689, 12MB
A7RIV top
5412x3207, 7MB
a6600 bottom
5797x3344, 7MB
a6600 front
5464x3263, 9MB
a6600 rear
5621x3549, 8MB
a6600 self
5464x4616, 12MB
a6600 top
5760x3225, 7MB
Eye AF
1000x350, 34KB
RX100 VII
430x324, 21KB
RX100VII Rear Right
5032x3845, 6MB
RX100VII Right EVF
4960x4113, 7MB
RX100VII Right-Tele
4960x3484, 7MB
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