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aprile 20, 2020 - BMW Motorrad

BMW Motorrad goes TikTok

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New digital communication channels open up new target groups.

Munich. #BMW Motorrad is now also digitally represented on the TikTok platform. TikTok is particularly popular among 16-24 year olds (Generation Z) and reached one billion active monthly users in November 2019. This makes TikTok one of the fastest growing #social networks.

Enormous potential for #BMW Motorrad.
For #BMW Motorrad, this opens up the opportunity to address a completely new target group and to build up long-term loyalty. On TikTok, users create short videos of up to 15 seconds using previously selected background music. In addition, so-called challenges increase user motivation to get involved and create specific content. In this exciting and dynamic environment, #BMW Motorrad is the first motorcycle manufacturer to use this opportunity to break completely new ground in communication. #BMW Motorrad's content is created explicitly for TikTok and enriches the entire brand presence with a creative facet.

Authentic insights into the world of #BMW Motorrad.
The short video formats create a completely new approach to the brand. The videos are very up-close and direct and allow authentic insights into the world of #BMW Motorrad, the products, the people and the values behind them. Especially the idea of the Challenges is ideally suited to the spirit of #BMW Motorrad.


Follow #BMW Motorrad on TikTok:

www.tiktok.com/@BMWmotorrad