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World premiere of two 911 models on 9:11 Magazine web TV channel
Stuttgart. On 18 May, #porsche is forging a new path in product communication. For the first time, the Stuttgart sports car manufacturer will be unveiling two new 911 models to a global audience on its own web TV channel. On www.911-magazine.porsche.com, three successive episodes will give viewers a comprehensive insight into the new cars’ special technical features, historical backgrounds and design. In response to the global ban on events due to the coronavirus, the sports car manufacturer will thereby be presenting its new models to journalists and fans in virtual format for the first time.
“Porsche stands for pioneering spirit. And it is precisely this innovative force that is now in demand more than ever in these coronavirus-affected times. For this world premiere, we are forging a new path and will present two new sports car models to the public – exclusively in #digital format for the very first time. The unveiling will be authentic, informative and surprising – only as you would expect from #porsche. It will be from a distance, and yet closer than ever – practically in your living room,” explains Dr. Sebastian Rudolph, Vice President Communications, Sustainability and Politics at #porsche AG. “We are, for the first time, using our 9:11 Magazine web TV channel for these virtual world premieres, which will feature both state-of-the-art technology and proven experts. We are taking this approach to expand our #digital product communications offerings.”
The 9:11 Magazine episodes at a glance:
About the 9:11 Magazine
9:11 is the #porsche video magazine. On this channel, the sports car manufacturer presents entertaining and useful information from the world of #porsche. Content ranges from product portfolio presentations through to milestones in the company’s history. The web TV format complements the #porsche Christophorus customer magazine and is normally produced four times a year in both German and English. The 9:11 Magazine offers a special service to online editorial departments, which can use complete episodes or individual segments. Additional footage and still images are available on request for journalistic purposes.
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