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giugno 01, 2020 - Raketa

Raketa Classic BIG ZERO watch — Join the “Big Zero” movement!

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One of the most famous Soviet watch designs to have crossed the frontiers and to have conquered the hearts of the western capitalist world was certainly the #raketa “Big Zero” watch. This bold black & white minimalistic design with large numerals crowned with a big zero, gives this watch a unique and timeless quality. It has become a #raketa classic!

This design dates back to the end of the Soviet era. It was first popularized by Gorbatchev, the Secretary General of the Communist Party of the USSR, who opened up the country by initiating a radical series of social and economic reforms known as Glasnost and Perestroika. During an international political summit in Italy, he was asked to explain what “Perestroika” meant. He simply showed his #raketa Big Zero watch and said: “It’s like on my watch: the Russian people want to start everything from zero”. This immediately made the headline of Italian newspapers. Thus began the legend of the “Big Zero”!

The Russian people, always extreme in their passions, have often erased the past to start everything from zero. The Russian avant-garde artistic movement broke with classic precedents and introduced a radically new artistic vision of the world. Another example is the Russian revolution which wiped out the former order to create a new socialist world … which was itself brutally wiped out by Gorbachev’s Perestroika to be replaced by capitalism!

Was this bold design with a “0” created with such a symbolic aim? Raketa’s old Factory workers don’t exactly remember anymore, but, in any event, they all say that it is more logical to start counting from “0” than from “12”. Indeed, time always begins at “0”, like everything else in life: our days, our new projects, our love stories, our dreams etc. The People must have related to this simple concept, because this watch quickly gained mainstream worldwide popularity and was nicknamed “Big Zero” by the public.

The “Big Zero” concept might seem obvious to most of us. However, it is often met with controversy because it directly challenges the internationally established convention that there should be a “12” on the dial of every watch. The Big Zero watch therefore continues to find itself at the avant-garde of time reading because of its radically innovative concept.

The #raketa Classic BIG ZERO watch is available in the official online store of the "Raketa" Watch Factory. The cost is from 750 to 950 EUR. For the comfort of customers, #raketa watches delivered worldwide free of charge directly up to the front door.