The Internet of Screens – FRAMEN

Comunicato Stampa disponibile solo in lingua originale.

FRAMEN is the revolution of digital marketing

a. Rethinking B2B marketing: #framen offers the first channel for target-group specific digital out-of-home

b. Point of Experience: Advertising in locations with a high retention time and a strong brand experience, e.g. B2B solution Microsoft advertises in CoWorking Spaces or Travel Credit Card advertises in hotels

c. Fully automated end-to-end booking: Campaign booking made easy - from selecting the optimal playout location to real-time monitoring in just a few steps. Release of the campaign in <48h

d. Brand safety guaranteed: due to maximum transparency and no bots (but real people) a cost-efficient campaign is guaranteed. The Framen-technology checks all digital advertising spaces & contents continuously..

e. No scatter loss through direct customer approach - The strategic placement of TV screens ensures the most effective access to target groups in their natural environment. Framen's smart data connections guarantee forecasts about target groups.

f. FRAMEN's exclusive locations for advertisers (extract):

1. Coworking spaces like WeWork
2. Hotels like a&o, Steigenberg, Leonardo and more

g. Examples of previous campaigns

1. American Express
2. Microsoft

2. Hotels, CoWorking & Co earn money with infotainment

a. “Rescue” revenues after Corona: Locations such as hotels and co-working spaces earn money by opening their screens for external content

b. Automatic Entertainment for guests: Enhancement of the guest experience through target group-specific content (news, location's own content, external advertising)

c. Curated advertising: only show content that is relevant and interesting to guests

d. Maintain control: The screen provider can always decide on how much screen time to make available and which external content to approve of.

e. FRAMEN's Screen Provider throughout Europe

Coworking spaces like WeWork (Europe)
Hotels like Steigenberger, Leonardo, a&o and many more
Department stores, fairs and exclusive locations of the local economy

Quote:

Truffls: "So far we have kept our distance from OOH campaigns and limited ourselves to very few marketing channels, especially on the B2C side, which was not only triggered by a cost perspective but also by our wish to reach the right target group. If we get the wrong users into the app, it can have a fatal effect on the platform business."
(Lisa Zöfgen, Head of Marketing truffls)
Digital Media Institute (like ADAC for Car-Manufacturer): "The market will continue to grow rapidly and better segmentation of target groups will play a prominent role concerning measurability. This will create clearly defined environments and will help understanding who is more receptive to advertising in what environment and when. The data required for this will come from a variety of sources: In addition to standard sources such as tracking data, the data from semi-public venues such as hotels and co-working spaces will help to better understand the behavior of DOOH target groups. This data can for example be based on hotel bookings, events and meetups. Such approaches - especially if they are easy to use for customers and planners - have the potential to revolutionize the DOOH market".
(Frank Goldberg, Digital Media Institute)
OMR: "With the frame screens in WeWorks, we hope to reach our target group exactly where they are encountered every day: at their workplace."
(Daniel Knoeppel, Marketing OMR)

- Fotogallery (2)

WeWork FFM NRhfStr Common 2-1024x683

1024x683, 136KB

FRAMEN founders 2019 LQ-1024x579

1024x579, 80KB

- Documenti (1)

Press release

115KB

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