Cookie Consent by Free Privacy Policy website IFA 2020 Special Edition: GfK and IFA step into new global partnership
settembre 02, 2020 - IFA

IFA 2020 Special Edition: GfK and IFA step into new global partnership

Comunicato Stampa disponibile solo in lingua originale. 

Enhanced impact for manufacturing and retail clients – based on trusted data and GfK's new AI-powered software platform "gfknewron"

Presentation at #ifa 2020 Special Edition on 3 and 4 September

In a world of data overload, disruption and misuse, extracting actionable, structured insights from trillions of data points is key to the success of any business. This is why #ifa, the leading global trade show for Home and Consumer Electronic and #gfk, a global leader in data and analytics for the consumer products industry, have joined forces to strengthen their global #partnership to support the industry by separating the right signals from all that noise.

Starting with #ifa 2020 Special Edition, #gfk will provide the #ifa community not only with its trusted insights but also with predictive business recommendations to help players make the right decisions. This year for the first time with its new proprietary AI-powered software platform “gfknewron”, co-developed by the company’s key clients.

“GfK has been working with #ifa for many years and the cooperation has proven to be very successful. #gfk has also been a trusted partner for the industry for over 85 years. Their valued data and analytics are a real asset to the industry and trade”, explains Jens Heithecker, Executive Director of #ifa Berlin. “Consequently, this #partnership now extends to the global #ifa family, including CE China and CE Week in the USA.”

Peter Feld, CEO of #gfk, added: “In 2020, markets have experienced unprecedented disruption. Several aspects of this disruption will set the scene for years to come in the industry and are changing speed of decision making. Therefore, it’s key to make the right business decisions fast and to extract the right signals from noise. Our enhanced global #partnership with #ifa will bring the community even closer together, and our new AI-powered software platform gfknewron will enable this fast decision-making by providing always-on access to critical knowledge and predictive actionable recommendations.”

At this year’s #ifa 2020 Special Edition, #gfk will be on stage at the #ifa Global Press Conference on 3rd and 4th of September with inspiring openings each morning and closing remarks in the evening. #gfk will also be part of the #ifa Xtended Space.

The presentations will also be streamed live and free of charge via the #ifa Xtended Space.

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