War Child UK celebrates International Day of the Girl with Fundraising Steam Sale

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UK charity partners with friends across games industry to host Steam sale, industry panel and livestreams

London, United Kingdom – 7 October 2020 – War Child UK, the charity that protects, educates and stands up for the rights of children caught up in war, is today celebrating International Day of the Girl with a number of activations that celebrate female protagonists in games & female representation in the gaming industry.

This year the charity has partnered with its friends across the gaming space to host a female-focused Steam Sale featuring a number of critically-acclaimed titles, while also hosting the Game of the Girl industry panel, in addition to a number of livestreams.

International Day of the Girl is a UN ratified day that takes place annually on October 11, to celebrate and support girls across the world. The campaign aims to highlight and address the needs and challenges girls face, while encouraging empowerment and the fulfilment of their human rights.

From 7 – 13 October, Steam will play host to the Day of The Girl sale in which critically lauded titles including Heaven’s Vault (Inkle), Her Story (Sam Barlow), Gone Home (Fullbright), amongst others will be discounted, with a percentage of proceeds going to children affected by conflict. The sale can be found at the following link: http://bit.ly/DotGSteamSale

The full list of participating games, publishers & developers can be found below...

• Heaven’s Vault (Inkle)
• Epistory: Typing Chronicles (Fishing Cactus & PlugIn Digital)
• Her Story (Sam Barlow)
• Airheart (Blindflug)
• Cloud Chasers (Blindflug)
• Tacoma (Fullbright)
• Gone Home (Fullbright)
• NAIRI: Tower of Shirin, (Homebear Studio & Houndpicked Games)
• The Next Penelope (PlugIn Digital)
• Bury Me, My Love (Pixel Hunt Games & PlugIn Digital)
• Alwa’s Awakening (Elden Pixels)
• Ageless, (Team 17)
• Beyond Eyes (Team 17)

At 12pm today, the Game of the Girl virtual panel will take place that will discuss the many different ways women are celebrated, challenged and perceived in the industry. The panel features Ellie Gibson (Scummy Mummies), Anita Wong (Indigo Pearl), Izzy Jagan (Square Enix), Jade King (Trusted Reviews) and Imogen Mellor (GamingBible) who’ll be discussing their experiences in the industry.

The charity has also teamed up with its friends throughout the streaming world to host a number of charity livestreams. Grimsever’s kicked off proceedings this weekend and raised an amazing £1,250. The full schedule of upcoming fundraising streams can be found below...

Any content creators that would like to host their own Day of the Girl livestream can sign up by heading over to the following link: https://tiltify.com/war-child-uk/day-of-the-girl-2020 

The specialist gaming team at War Child UK has created innovative fundraising partnerships across the PC, console and mobile industries, as well as through streaming and support from the gaming community. To date it has brought in well in excess of £5 million through gaming partnerships.

Day of the Girl highlights and addresses the needs and challenges girls face, while encouraging empowerment and the fulfilment of their human rights. Girls are among the most vulnerable and marginalised in conflict. War Child UK provides protection, education, and livelihood opportunities for children and communities affected by war, including supporting girls on the issues that most affect them such as early marriage, girls’ education, and girls rights.