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• New services supporting individual electromobility • Intuitive user experience and new design • Available in over 40 countries by mid-2021
Munich. By means of a built-in 4G-SIM Card and the MINI Connected App, MINI has been offering its customers a seamless connection between smartphone and vehicle since 2018. As of today, a new app generation is available for customers in 30 European markets and Korea: The MINI App comes in a new design, with intuitive and simplified user experience and new services supporting individual electromobility.
"With the new app generation, we are taking a further step in extending the digital customer experience around our vehicles and thus meeting the increased customer demand for digital services and functions," said Peter Henrich, Senior Vice President BMW Group Connected Company Customer. "With the My BMW App and the MINI App, we seamlessly integrate our vehicles into the digital lifestyle of our customers. Both apps offer a lot of useful content both for the daily use of the vehicle and in the personal interaction with us as a brand, which we are continuously expanding".
Stephan Durach, Senior Vice President BMW Group Connected Company Development, Technical Operations, adds: “My BMW and the MINI App set the standard for usability, safety and reliability. User feedback and information on the behaviour of users of the previous generation of the app were critical to the development process. The two apps include popular and frequently used functions, and the new platform allows us to continuously add new functionality, adapted to our customers’ needs.”
MINI App features and highlights
The new app generation can be downloaded free of charge from the Google Play Store and the Apple App Store. By mid-2021 the MINI App will be available in more than 40 countries and 23 languages.
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