Cookie Consent by Free Privacy Policy website Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack
dicembre 10, 2020 - pepsico

Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack

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Snack Leader Addresses Consumer Desires for Convenience and Customization through Innovative Approach on Snacks.com

PLANO, Texas, Dec. 10, 2020 /PRNewswire/ -- Snack fans have asked for more customization for years and #fritolay is responding in a big way. #fritolay today announced a new way for shoppers to customize their own #fritolay Variety Pack (FLVP) to fit the snacking needs of their household via a new feature on its direct-to-consumer website, Snacks.com.

This new offering marries the convenience of #online shopping, as shopping for snacks #online has grown over 100 percent year-over-year, with the customizable variety consumers are seeking. The latest Frito-Lay U.S. Snack Index1 found that two out of three Americans would be more likely to purchase a variety pack of snacks if they had the ability to customize it.

"Since we launched Snacks.com earlier this year, we've seen it resonate with consumers, and our team has uncovered insights to continue giving our consumers more of what they want," said Michael Lindsey, Chief Transformation and Strategy Officer, Frito-Lay North America. "Our ability to own the end-to-end value chain enables us to deliver customized offerings like 'Make Your Own Variety Pack' to create a more personalized snacking experience."

This option is now available in 24 states located in the Eastern U.S., in addition to Arkansas, Louisiana and Texas, which is the first step of a multi-phase rollout to bring this level of customization to consumers nationwide by early 2021.

Recent data from the U.S. Snack Index survey, paired with #fritolay #ecommerce data and market trends, revealed consumers have an increased demand for convenience, including #online options to purchase their favorite snacks.

  • Shopping #online is around for the long haul: While we know shopping at retail stores will never go away, more than four in five (85 percent) say they plan to shop #online going forward.
  • The convenience of #ecommerce is proven: Once consumers try an #online option, approximately half enjoyed the convenience of buying snacks #online.
  • Variety leads the pack: With approximately 42 percent of adults working from home full time and millions of children attending school virtually, variety is a key purchase driver when it comes to choosing what snacks to stock up on. #fritolay Variety Pack has seen significant growth in 2020 with a 12 percent sales increase since March.
  • More consumers consider ordering direct from manufacturers for holiday shopping: While just five percent of Americans reported ordering holiday groceries directly from a manufacturer in 2019, 31 percent said they would likely do so in 2020.

"Our fans have asked for a way to make their own #fritolay Variety Pack for years, and we are thrilled to be able to provide them with this option on Snacks.com," said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America. "During such a time when the world needs joy now more than ever, we are continuing to listen to our consumers and find new ways to create more smiles."

Consumers can purchase more than 100 #fritolay products, including brands such as Lay's, Tostitos, Cheetos, Ruffles, Stacy's, and SunChips, as well as dips, crackers, nuts and more from Snacks.com. Additionally, for this holiday season, #fritolay launched a Holiday Shop, where fans can purchase an assortment of snack-themed gifts, product bundles and apparel.

Since its launch, Snacks.com has served as a testing ground offering new insights into what consumers are looking for in snacks. The site features updated search functionality, improved navigation and design, enabling a more intuitive and user-friendly shopping experience. 

For more information, visit: Snacks.com or #fritolay.com/SnackIndex.

1Survey Methodology
This poll was conducted by Morning Consult between October 16-18 among a national sample of 2,200 Adults nationally, 500 adults in Chicago, Dallas, New York City, and Miami, as well as 400 adults in San Francisco. The interviews were conducted #online, and the national data were weighted to approximate a target sample of Adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.

About Frito-Lay North America
Frito-Lay North America is the $17 billion convenient foods division of #pepsico, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about #fritolay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay.