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In the two-week lead-up to Prime Day, customers spent $1.9 billion on small #business products during the Spend $10, Get $10 promotion period, more than a 100% year-over-year increase compared to the Prime Day October 2020 promotion
More than 250 million items were purchased by Prime members worldwide
Members shopped more and saved more than any other Prime Day, and some of the best-selling categories around the world included electronics and #amazon Devices—plus Prime members already started shopping back-to-school items, purchasing more than 600,000 backpacks, 1 million laptops, 1 million headphones, 240,000 notebooks, 40,000 calculators, and 220,000 Crayola products
Amazon Music promotions drove more sign-ups for Amazon Music Unlimited globally than on any other Prime Day
SEATTLE--(BUSINESS WIRE)--Jun. 23, 2021-- —(NASDAQ: AMZN)—Prime Day 2021 was the biggest two-day period ever for Amazon’s third party sellers, nearly all of which are small and medium-sized businesses, growing even more than Amazon’s retail #business. Prime members in 20 countries shopped more this Prime Day than any previous Prime Day and scored deep discounts across home, fashion, beauty, and electronics. Members purchased more than 250 million items worldwide and saved more than any Prime Day before.
“A huge thank you to all of the #amazon teams who made this Prime Day possible for members worldwide and to Prime members who supported small businesses in big ways,” said Dave Clark, CEO of Worldwide Consumer. “Prime members are an important part of our #amazon family, and we love to celebrate them during Prime Day with incredible deals and entertainment, including this year’s Prime Day Show.”
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