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settembre 29, 2021 - Acer
Acer Premieres Finale to Predator Gaming Mini-Series, "It Lies Within"
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TAIPEI, #taiwan (September 29, 2021) Acer has announced the third and final episode of It Lies Within, a mini-series of videos that establishes the Predator gaming universe and speaks to the brand's ultimate goal—to bestow power that empowers. This season tells the story of Kya, a young girl who is trying to find her place in the world and learning to embrace the extraordinary power that lies within her. At the same time, the series celebrates the power and innovation that lies within every Predator machine and peripheral.
"Storytelling is an essential part of marketing," said Vincent Lin, Associate Vice President, Global Product Marketing & Planning, #Acer Inc. "Stories are accessible and resonate with audiences, which make it easier to spread a campaign's message. In this case, our message is simple: Whether it's next-level hardware inside a #computer or a gamer's drive to perfect their play, what really counts lies within."
Episode One: Press Start
The story begins with the birth of Kya, a little girl whose cries seem to disrupt the hospital lights. Later that night, the midwife notices a unique birth mark on the newborn's wrist. Fast forward to Kya's sixth birthday party. Several children are playing tug-of-war, and in the heat of the moment, Kya's birthmark begins to glow. She pulls on the rope with ease, and all the other children fall down. Kya has unwittingly tapped into the power that lies within her.
After the game, one of the party entertainers approaches to give Kya a high-five. When their hands meet, a shockwave travels across the room. Kya glances at the entertainer, nervously, and the entertainer returns a knowing smile. Cake time. Kya takes a deep breath to blow out the candles, and when she exhales, the cake explodes.
Further information in the press release to download
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