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novembre 10, 2021 - Atari
Atari® Unveils 50th Anniversary Logo — Commemorating Five Decades Since Jump-Starting the Video Game Industry
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Atari® Unveils 50th #anniversary Logo — Commemorating Five Decades Since Jump-Starting the Video Game Industry
Pioneering Video Game Company Begins Celebration of 50 Years of Activity with Reveal of "GoldSchool Sunnyvale" Logo, Remastered #anniversary Games Collection, and Limited Edition #anniversary Merchandise
New York, NY (November 10, 2021) - Atari® — the pioneering video game brand and interactive entertainment producer — today revealed a commemorative 50th #anniversary logo that celebrates the five decades since #atari launched the modern video game industry.
The new commemorative logo incorporates Atari's iconic "Fuji," which will continue to serve as the primary #atari brandmark and has been named the "GoldSchool Sunnyvale" logo as a tribute to the legendary original #atari internal design studio, based in Sunnyvale, California, and also to acknowledge the "golden anniversary" of the games industry #atari helped launch. The new #atari 50th #anniversary logo, and future creative variants, will be used across marketing communications, on games, and on first-party and licensed products through the end of the 2022 golden #anniversary year. #atari will celebrate its official #anniversary on June 27, 2022, 50 years since the date the company was originally incorporated.
Atari was founded in 1972 by Nolan Bushnell and Ted Dabney. The company played a formative role in the video game industry, introducing a series of world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong® and others to the gaming lexicon as well as the first widely adopted home video game console with swappable cartridges, the iconic #atari 2600. Five decades later, the company remains an active and innovative brand, globally recognized for its multi-platform, interactive entertainment and licensed products.
Additional #anniversary announcements, including new multi-platform game titles, such as Atari's upcoming Food Fight remake, and major licensing collaborations will be made in the coming year. Atari began ramping up for the 50th #anniversary with the launch of the Atari VCS Videogame Computer System in June 2021, and the launch of the Recharged game series for PC and console, which updates classic #atari games for modern players and hardware.
"On behalf of the entire #atari team, I'm proud to unveil this commemorative logo and launch the celebration of our 50th #anniversary," said #atari CEO, Wade Rosen. "Atari has an exciting year ahead, filled with new and commemorative products that will delight our fans; including the launch of new premium game titles, new business initiatives, and several really exciting lifestyle product collaborations."
As part of the roll-out of Atari's 50th #anniversary celebration, #atari has released a limited supply of t-shirts featuring the GoldSchool Sunnyvale logo. The t-shirts are available for sale on Atari's website and can be purchased in limited-edition #atari VCS #anniversary bundles on AtariVCS.com.
Atari will release a 50th #anniversary Games Collection in 2022 that includes remasters of seminal #atari classics along with supplemental content that explores the origins of the titles and their impact on the videogame industry.
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Atari-50th-Logo Horiz White 1000x1000 300dpi
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Atari-50th-Logo Vert Black 1000x1000 300dpi
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Atari-50th-Logo Vert White 1000x1000 300dpi
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Atari-50th-Tshirt 1000x1000 300dpi
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