Press release
222KB
dicembre 15, 2021 - DS
DS 4 and DS 9 revealed in augmented reality
Comunicato Stampa disponibile solo in lingua originale.
- High tech and sophisticated, #ds4 and #ds9 are being introduced through a new digital experience developed by #ds Automobiles.
- With interactive 3D augmented reality, #ds4 and #ds9 can be instantly superimposed on a background.
- The #ds WEB AR solution is contributing to a totally immersive experience.
With #ds WEB AR, #ds4 and #ds9 are being revealed in augmented reality. With this technology, the most recent designs from #ds Automobiles can be inserted against a background in real time, whether that’s in a street, on a road or in a garage.
The 3D images are instantly superimposed on a setting snapped by a smartphone. #ds4 and #ds9 can also be viewed full size for total immersion.
DS WEB AR enables #ds4 or #ds9 to be viewed against a plain background or it includes them in a setting via augmented reality by varying the scale up to full size. The experience is complemented by enabling people to do their own design on dsautomobiles.fr and book a test drive.
Matthieu ZERAFA , #ds Retail Experience manager and #ds WEB AR project manager: “The period of the pandemic has brought major social change and dramatic upheavals in consumption habits. The temporary closures of our #ds STORES in 2020 drove us to design new experiences for our customers. Augmented reality enables total immersion for launching our designs, whether that’s remotely or first hand in our #ds STORES. The combination of this innovation and the use of a QR Code answers an emerging trend which brings together the values of #ds Automobiles expertise and technology. From now on, our customers have the opportunity to explore #ds4 and #ds9 and we are already working on future experiences!”
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