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giugno 22, 2022 - Bentley

Bentley to launch exclusive, sustainable NFT

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  • Bentley to launch genesis #nft, to create an exclusive community and relationship between brand and consumers
  • Bentley opts for carbon-neutral Polygon Network due to sustainability focus and engaged community
  • First step in a comprehensive approach to Web3 platforms
  • Philanthropic efforts to be supported by Web3 activations 
  • 208 examples to be released

(New York City, June 22 2022) Bentley Motors, the world’s most sought-after luxury car brand, is announcing its first venture into the #nft marketplace with a one-time #nft drop on the carbon-neutral Polygon network, scheduled for September 2022 and limited to just 208 pieces. 208 has special relevance to #bentley, being both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952 – the car that inspired the modern #bentley design DNA.

The genesis #bentley #nft will be a unique artwork created by #bentley Design, and will offer unique access and exclusive rewards to holders. #bentley is positioning this first drop to lead a long-term approach to expand and enhance #bentley ownership in the Web3 ecosystem. 

The #bentley collection will be minted on Polygon, an Ethereum scaling platform onboarding millions to Web3. Polygon recently attained carbon-neutral status and has pledged to go carbon negative by the end of 2022. As a result, all #bentley NFTs will be entirely carbon-neutral. With a commitment to achieving end-to-end carbon neutrality by 2030, the same year when all #bentley vehicles will be fully battery electric, it was vital that Bentley’s first venture into Web3 was in a sustainable way.

Member of the Board for Sales and Marketing, #alainfavey, comments:

“Bentley customers are living their lives online, purchasing luxury goods with #digital currency, and establishing businesses in the Metaverse. We’ve always engaged our customers where they explore their passions, and today that means being present in #digital marketplaces and offering #nft assets. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury #automotive space.”

Ryan Wyatt, CEO at Polygon Studios, said: “Polygon is excited to expand our partnerships in the automobile industry, by working with the most prestigious brand in its sector. Polygon will provide the sustainable, low-fee infrastructure #bentley requires for its foray into Web3. By embracing this novel tech, #bentley secures its position in the next iteration of the internet ,and doing so via Polygon's carbon-neutral network will assist the automaker on its journey toward attaining carbon-neutrality by 2030."

Bentley’s #nft drop will be an integral first step into Web3 space. #bentley will explore other #digital platforms, including NFCs (non-fungible chips), online gaming, Metaverse applications, and the use of blockchain technology across the organisation. Owners of a #bentley #nft will be treated to exclusive community opportunities, rewards and unique utilities – to be announced soon.  

Proceeds from this and future activations will further the brand’s philanthropic efforts. #bentley will accelerate support for students interested in engineering, design, and manufacturing, all areas where #bentley requires new talent annually. #bentley also plans to support organizations working to increase sustainability efforts, especially in the transportation sector. 

The unique pieces of #digital art featured on the NFTs will be revealed following the drop in September. 

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