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ottobre 18, 2022 - Beats by Dr. Dre (Beats)

LeBron and Bronny James Bring Hoops, Music and Legacy to New Beats Campaign Bronny Officially Signs with Beats as its First High School Athlete

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LeBron James and Bronny James share the backyard basketball court in Beats' latest campaign. The spot debuted on Beats' social media channels on Monday ahead of the #nba season opener.

The film brings to life the juxtaposition of two different eras, as LeBron prepares to practice while listening to one of his favorite genres–classical music. An energized Bronny unexpectedly catches his rebound, blasting an unreleased track from rapper and Apple Music's Up Next artist SoFaygo. The father-son duo go back and forth showcasing their personal style of play while wearing Beats' true wireless headphones, #beats Fit Pro and #beats Studio Buds.

The spot also welcomes a new member to the #beats family, as Bronny officially joins the #beats roster as its first high school NIL signing. LeBron set the blueprint for Beats' ambassador program in 2008 by becoming the first athlete to sign with the brand. As Bronny forges his own path toward becoming a professional athlete, the film simultaneously commemorates the continuation of the James family legacy with #beats.

 

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