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marzo 22, 2023 - Toyota

Toyota's Carmaking Revolution Begins with the New Prius

On January 10, as the latest-model Prius went on sale in Japan, a monthly subscription service announced by KINTO stole the spotlight.

With the new #kintounlimited service, #priusu grade packages start at 16,610 yen per month (incl. tax)*¹. Amid soaring inflation, the monthly cost ends up 10% cheaper than standard pricing*².

The new #priusu grade, offered only through the #kintounlimited service.

Find more information about the #kintounlimited service at the end of the article

One of the service’s key features is the fact that it offers both #software and #hardware upgrades.

For example, popular factory-fitted options such as a are normally available only at the time of purchasing a new car.

However, Toyota’s Upgrade Ready Design factors much of the retrofitting work into the vehicle’s construction, simplifying labor-intensive tasks to make upgrades feasible.

In the future, the service will also support new items that come out with annual improvements.

An example of Upgrade Ready Design. Upgrade work such as wiring adjustments and sensor installation is factored into the car’s construction.

“Focusing only on selling cars limits our ability to make major innovations in order to meet the increasingly diverse and complex needs of our users,” says KINTO President Shinya Kotera. As his comment suggests, the new service was backed by changes in Toyota’s manufacturing genba.