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On the tarmac of the track at the former Tempelhof Airport in Berlin (Germany), Klara Andersson straps herself in the #cupra UrbanRebel Racing Concept. The #cupra driver puts on a virtual reality headset and enters the digital world as soon as she presses the accelerator, taking emotion to another exponential level: “It’s mind-blowing! I race cars for a living, but doing it in the virtual world is a whole new sensation. I just want jump into the car again!” exclaims Klara. This is how #cupra accomplished the first phygital electric driving concept, the Exponential Experience.
Further information in the press release to download
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