Press Release
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gennaio 11, 2024 - Hyundai
Hyundai Motor and Kia's ZER01NE Creative Talent Platform to Showcase 11 Transformative Startups at CES 2024
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- ZER01NE bolsters Hyundai Motor Group’s global strategy to collaborate with new companies at an early stage and foster breakthrough technological advances
- ZER01NE Pavilion to showcase innovations from 11 startups, ranging from biodegradable plastic polymers to next-generation water-based batteries
- Exhibition to be open to the public in Venetian Expo, Hall G, Eureka Park from January 9–12
Hyundai Motor Company and Kia Corporation’s Creative Talent Platform, ZER01NE, will be taking part in CES 2024 from January 9–12, 2024. Both companies aim to promote the growth of ZER01NE startups and help them enter the global market by supporting their capabilities and creating potential collaboration and investment opportunities.
Launched in 2018, ZER01NE VENTURES is Hyundai Motor Group’s Creative Talent Platform that accelerates the growth of promising startups and nurtures internal venture startups for corporate spin-offs. To support their global expansion, the ZER01NE Pavilion will exhibit the platform participants’ innovations at Venetian Expo, Hall G, Eureka Park, in Las Vegas, Nevada.
ZER01NE VENTURES returns to CES in 2024, for the second consecutive year from 2023, with an expanded presence and higher quality content. Eleven incubated startups and their innovations will be shown to a global audience. ZER01NE VENTURES identifies startups worldwide based on the technology needs of Hyundai Motor and Kia’s research and development and business units. They support technology evaluations through proof-of-concept projects and invest in innovative startups.
“Hyundai Motor Group is proactively pursuing innovative technologies from global startups outside the automotive industry that can help advance the transformation of mobility,” said Dr. Yunseong Hwang, Vice President and Head of the Open Innovation Execution Group at Hyundai Motor Group. “The ZER01NE initiative is facilitating their discovery and accelerating the development of next-generation solutions that stand to benefit humanity as a whole.”
This year’s externally nurtured startups include Green Whale Global, ARTWA, DEEP.FINE, Pebblous and Koop Technologies. This year’s in-house nurtured startups include APLAYZ, MOBINN, DATAMOND and POEN. Additionally, there are two H-OnDream startups, DAY1LAB and COSMOS Lab, from the Hyundai Motor Chung Mong-Koo Foundation, a prominent startup incubation program in Korea. Among the 11 startups, Green Whale Global, MOBINN, POEN and DAY1LAB are all Innovation Award winners.
ZER01NE VENTURES also operates an in-house venture program called Company Builder, which invests in employee-led innovation. Since its inception, 36 startups have successfully launched their businesses through this program.
By participating in CES 2024, ZER01NE aims to expand its presence in the global startup scene and establish more collaboration opportunities with innovative startups, venture capitalists, corporations and academic institutions. Through partnerships with creative talent and innovation partners worldwide, ZER01NE VENTURES hopes to strengthen Hyundai Motor and Kia’s open innovation efforts and contribute to the growth of the global startup ecosystem.
Large-58217-HyundaiMotorandKiasZER01NECreativeTalentPlatformtoShowcase11TransformativeStartupsatCES2024
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